Selling Company Closure Services

🧪 Active Investigation Company closure services in India can be sold effectively by reframing shutdowns as smart, timely exits rather than failures.

CURRENT POSITION Promoting company closure services should be driven by precise regulatory and behavioral timing triggers (MCA filing deadlines, DIR-3 KYC, ROC strike-off notices, GST barring rules, bank/tax actions) combined with messaging that offers urgency, dignity, and financial clarity.

KEY ASSUMPTIONS Founders act primarily when an external trigger (deadline, notice, or personal risk) forces attention. Regulatory events such as MCA filings, DIR-3 KYC deadlines, and ROC strike-off notices create predictable demand spikes. Director-level personal risk (DIN deactivation, disqualification) converts faster than company-level compliance messaging.

SUPPORTING EVIDENCE Search and inbound spikes consistently occur around MCA annual filing seasons, DIR-3 KYC deadlines, and penalty/extension announcements. ROC publishes strike-off notices for companies inactive for two consecutive financial years, triggering rapid founder response. GST rules bar filing of returns older than three years, creating irreversible compliance pain points.

OPEN QUESTIONS Which timing trigger delivers the highest LTV customers versus one-off emergency cases? How early preemptive outreach can occur without appearing intrusive or alarming? Which trigger-messaging pair (urgency vs dignity) performs best across founder segments?

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