AI Graphics & Trust

🧪 Active Investigation Will the increasing use of AI-generated graphics and assets in AAA games improve visual quality or erode player trust?

CURRENT POSITION AI-driven graphics technologies clearly improve visual fidelity and performance, but visible use of generative AI for creative assets may erode player trust if studios are not transparent or if quality feels mass-produced.

KEY ASSUMPTIONS Players can distinguish between AI-assisted rendering (DLSS, upscaling) and AI-generated creative assets Visual quality improvements alone are not enough to maintain trust if players feel creativity is being automated AAA studios will increasingly adopt generative AI to reduce cost and development time

SUPPORTING EVIDENCE NVIDIA DLSS and similar AI upscaling technologies are widely adopted in AAA games and praised for improving performance without major quality loss Player backlash around suspected AI-generated cosmetics and art in recent AAA titles shows sensitivity to AI use in creative assets Some games and awards bodies have penalized or criticized titles for undisclosed generative AI usage in art or assets

OPEN QUESTIONS Whether studios will be transparent about where and how AI is used in game development If players will normalize AI-generated assets over time as quality improves Whether platform holders or award bodies will require AI disclosure labels

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