Loyal customers are one of the essential drivers of any profitable business. By creating loyalty rewards programs, companies aim to enhance the customer experience. However, in many cases, the opposite has happened due to obsolete marketing strategies. The implementation of blockchain with the rewar...

Introduction Concerning the ongoing businesses’ economy, Customer loyalty and brand engagement can make or break companies. Enacting reward programs is one of the most adapted strategic investments for all kinds of businesses. Loyalty programs are under practice by a wide range of industries, espe...

Incentivising users for their good actions to motivate them to build behaviors that are not profitable to the whole ecosystem has been a time-tested method for unicorns. Concepts of loyalty programs of previous age are being employed for micro app interactions. According to the loyalty trends 2020, ...