By having a blog, you can not only communicate with your current and potential customers but also show off your company’s thought leadership.
As a SaaS company, you probably have your hands full of accounting software, CRM, and other business processes. While these are the primary tools for keeping your business running smoothly and efficiently, there’s still an opportunity to invest in creating content that will drive more traffic to your website and keep customers coming back for more. Content marketing is a powerful way for SaaS companies to attract and retain customers. It also gives you an opportunity to differentiate yourself from competitors. If you’re ready to take your content game up a notch, here are some ways that investing in blog articles will pay off big time for you as a business owner.
A Little Background on SaaS Blogging
SaaS stands for “software as a service.” This is a model for providing software products remotely via the internet and cloud computing platforms. It’s become a popular way for businesses to get their products and services to market and scale quickly and efficiently. More than 10 million users are now subscribers to SaaS products, and the market continues to grow and evolve. Nowadays, blogging is a core component of many SaaS companies’ marketing strategies. In fact, 82% of businesses now use content marketing. SaaS businesses produce posts and articles about topics related to their industry, product, and services. They then promote these posts on social media, email newsletters, and other digital marketing channels. Most SaaS blogs have some common features, such as:
- Regular posting schedule
- Most SaaS blogs publish new content on a regular basis, such as once or twice per week, or once per month.
- Frequent posting of guest posts
- Many SaaS blogs regularly publish guest posts from other people in their industry. This is a great way to build connections with other industry experts.
- Showcasing high-quality visuals
- Many SaaS blogs include regular images, charts, or graphs. This helps convey information in an engaging and visual way.
Marketers have been using advertising and other traditional marketing tactics for decades to build their brands. But, when the internet came along, many of these traditional marketing tactics fell short. There are a few reasons why traditional marketing no longer works as well as it once did. First, there’s increased competition. With more and more businesses trying to reach their target customers, it has become harder to break through the noise. Second, people now have more options than ever before. Consumers have become more discerning, and there’s increased competition for their attention. Finally, people are also much more selective about how and when they choose to engage with brands. They want to be engaged in a two-way conversation, not be bombarded with one-way marketing messages.
Boost SEO With Strong Content
Strong, relevant content is the foundation of any successful SEO strategy. This is particularly true for SaaS businesses. Customers who are researching products in your industry will likely be using search engines to find the information they’re looking for. If you want to rank higher in search engine results, you need to create content that attracts search engine crawlers and convinces them to click on your website. You can do this by including your keywords in your headlines, subheadings, and throughout your article. By regularly publishing blog articles, you can boost your site’s authority, which will help you rank higher in search engines like Google, Bing, or Yahoo.
Improve Customer Experience Through UX Research
If you’re selling SaaS products, then you’re probably selling to businesses of all shapes and sizes. One thing businesses of all sizes have in common is that they want to improve their performance. By regularly creating and publishing blog articles, you can learn more about your customers’ pain points and how your product can help solve those problems. As you research your audience, you can then use this information to create better products, develop content that resonates with your customers, and provide a better customer experience. By doing research and creating articles that explore topics like how to choose the right CRM software or scheduling regular employee trainings, you can help build trust and strengthen your relationship with customers and prospects.
Help You Determine to price for your product
As part of your marketing strategy, you might have also created a blog that helps customers determine if your product or service is right for them. This can be very helpful for potential customers who are on the fence about purchasing. By collecting data through polls or surveys on your blog, you have the chance to learn more about your customers and build stronger relationships with them. This can also help you determine a fair price for your product. By asking questions like “What are you hoping to achieve with this product?” or “How many employees work at your company?” you can learn more about your customers’ needs and create helpful content that addresses those needs.
SaaS companies have come a long way since their inception. From providing a basic set of tools to creating customized solutions for specific industries, SaaS companies have evolved to meet the needs of more customers. That being said, it’s still an industry that relies heavily on content marketing to reach new customers and keep existing customers engaged. With so many channels to reach customers, though, it can be tricky to know where to focus your efforts. With a strong blogging strategy, you can reach more people on a regular basis. You can also target different groups of customers with posts on different topics. Whether you’re trying to attract new customers or keep existing customers engaged, investing in content creation will pay off in the long run.
Check out this LinkedIn article, written by Beatrice Gitu: SaaS Blogging: 5 Compelling Benefits of Blogging Regularly