paragQuestion / Claim
What is the best og:image aspect ratio for content articles to maximize visibility on LinkedIn and X?
Key Assumptions
- LinkedIn and X prioritize wider rectangular images for link previews(high confidence)
- Minimizing cropping improves clarity and trust in article previews(medium confidence)
- Greater image height can increase perceived visibility and emotional impact in scrolling feeds(medium confidence)
- Modern social crawlers reliably support WebP for og:image when properly served(high confidence)
Evidence & Observations
- Observed platform documentation and common social preview behavior favoring 1200×630 images(citation)
- Personal observation that og:image previews can feel visually small; taller artwork appears more prominent but risks trimming(personal)
- LinkedIn, X, Facebook, Slack, and Discord successfully render WebP og:image previews when Content-Type and accessibility are correct(citation)
Open Uncertainties
- Whether slightly taller ratios (e.g., 3:2 or 4:3) can be used without inconsistent cropping across devices
- How much additional height meaningfully improves click-through versus the downside of truncation
- Whether any edge-case crawlers or future platform changes could reduce WebP reliability
Current Position
While 1.91:1 (1200×630) is the safest ratio to avoid cropping, slightly taller images may improve perceived visibility and impact in feeds, creating a trade-off between visual prominence and the risk of trimming. A practical compromise is designing taller canvases while keeping critical content within a 1200×630 safe area.
This is work-in-progress thinking, not a final conclusion.