Best OG Image Ratio

CURRENT POSITION

While 1.91:1 (1200×630) is the safest ratio to avoid cropping, slightly taller images may improve perceived visibility and impact in feeds, creating a trade-off between visual prominence and the risk of trimming. A practical compromise is designing taller canvases while keeping critical content within a 1200×630 safe area.

KEY ASSUMPTIONS

• LinkedIn and X prioritize wider rectangular images for link previews
• Minimizing cropping improves clarity and trust in article previews
• Greater image height can increase perceived visibility and emotional impact in scrolling feeds

SUPPORTING EVIDENCE

• Observed platform documentation and common social preview behavior favoring 1200×630 images
• Personal observation that og:image previews can feel visually small; taller artwork appears more prominent but risks trimming
• LinkedIn, X, Facebook, Slack, and Discord successfully render WebP og:image previews when Content-Type and accessibility are correct

OPEN QUESTIONS

• Whether slightly taller ratios (e.g., 3:2 or 4:3) can be used without inconsistent cropping across devices
• How much additional height meaningfully improves click-through versus the downside of truncation
• Whether any edge-case crawlers or future platform changes could reduce WebP reliability

WANT TO EXPLORE DEEPER?

by parag